Publishers and Writers of San Diego
2006 Schedule
All meetings are on Saturdays - Doors open at 10
AM and close at 12:30
Click on the meeting date for program details.
January 28 Marketing – 2006
Make it Your Best Year Yet
Henry DeVries, Speaker
February 25 Book Design Do's and
Don'ts
Ellen Goodwin, Speaker
March 25 Traveling the Traditional
Publishing Path a guided field trip to a local Barnes and Noble
bookseller
Lee Silber, Speaker and tour guide
April 29 Foreign Publishing Rights
- Expanding Your Reach Around the Globe
Bob Erdmann, Speaker
May 27 Open Discussion
Everything You’ve Always Wanted to Ask About Publishing
June 24 Website Wow
Jeniffer Thompson, Speaker
July 29 The Down and Dirty on Distribution
Jennifer Redmond, Speaker
August 26 Open Discussion
Another Chance to Ask Any Questions You’ve Always Wanted to Know About Publishing
September 30 Book Promotion for
the Reluctant Marketer
Judy Cullins, Speaker
October 28 Behind the Printing Press - A guided tour of CPS Printing in Carlsbad
Doug Strickland, Speaker and tour guide
November & December – Holiday social in early December; no formal meeting these months
January 28, 2006
Marketing Your Books – Make 2006 Your
Best Year Yet
Henry DeVries – Guest Expert
Do you want to sell more books without breaking the
bank? Come learn the self-marketing secrets of how to win the fame
game. This talk is about using the latest marketing techniques to
boost awareness for authors, professionals and consultants. The
talk will cover:
- Top 14 ways to generate interest
- Formulas for fantastic testimonials
- How to gain free publicity on the Web
- Why turn brochures from money wasters into credibility builders
- How to pitch how-to articles to the media
- Five advanced "pleased to media you" networking
strategies
About Henry DeVries
Henry DeVries is a best-selling author, columnist,
and founder of the New Client Marketing Institute. The author of
Self-Marketing Secrets and Client Seduction, he is a sought-after
speaker at chambers of commerce and trade and professional associations.
In his talks Henry reveals more than 1,000 pragmatic strategies
to achieve marketing returns of 400% to 2,000%. Henry’s mission
is to make the latest research on finding new clients accessible
to independent professionals, consultants and service business owners.
Henry says his life highlights include teaching at the University
of California San Diego since 1984, completing specialized studies
at the Harvard Business School, and coming within one question of
winning $13,000 on the TV game show Jeopardy!
www.henrydevries.com
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February 25, 2006
Book Design Do's and Don'ts
Ellen Goodwin– Guest Expert
So youâve written your draft. Youâve
rewritten your draft. Youâve reworked your draft. Youâve
cajoled friends into reading your draft. Now you think you might
possibly be ready to take it from draft to final product — an
actual book. The jump from concept to product is a big one which is
fraught with decisions, questions, information overload and self doubt.
What you decide will determine how or if your book sells. Do you design
your book on your own? Do you hire a graphic designer? Do you go with
the design services of a Print-on-Demand service? This talk will answer
all of those questions and more:
About Ellen Goodwin
Ellen Goodwin is a graphic designer and the owner
of Ellen Goodwin Graphics. Ellen designs and produces books for local
authors and companies. Prior to opening her own business, Ellen worked
in advertising both on a local and international level. Ellen strives
to make all graphics do their job of communicating their message in a
straightforward, informative and understandable format. Ellen lives and
works in San Diego where she is assisted daily, whether she likes it or
not, by her 19-year-old deaf cat.
Ellen can be reached at ellengoodwin@cox.net.
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Traveling the Traditional Publishing Path:
Which Books Sell and Why - a guided field trip to a local Barnes
and Noble bookseller
Lee Silber, Speaker and tour guide
For this special meeting award-winning author will
take you on a tour through Barnes & Noble to examine why some
books are best-sellers and others end up on the remainder rack.
He will explore and explain the valuable lessons learned from the
success and failure of dozens of books now in bookstores. This is
a hands-on, interactive and unique workshop that is guaranteed to
teach you something you didn't know about the book business. You
will gain more practical knowledge about what it takes to make it
(and what pitfalls to avoid) as an author and/or publisher by seeing
with your own eyes what works and what doesn't. We will...
-
examine the trends in traditional publishing
and look for ways to take advantage of them.
-
see what cover designs catch the eye and sell
-- as well as what doesn't work and why.
-
look inside the books for tips and tricks traditional
publishers use to sell books.
-
take a close look at the writer's reference
section to answer many of your book business questions.
-
open a roundtable discussion about the book
business with the help of a Barnes & Noble manager.
About Lee Silber
Lee Silber is the award-winning author of eleven books
including five self-published titles, four with Random House, one
with St. Martin's Press and one with a small press. Silber's book
SELF-PROMOTION FOR THE CREATIVE PERSON won the prestigious Theodor
S. Geisel Award. To learn more about Lee go to http://www.creativelee.com.
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April 29, 2006
Foreign Publishing Rights - Expanding Your
Reach Around the Globe
Building A Foreign Rights Revenue Stream
With No Money Down!
Bob Erdmann – Guest Expert
Is the concept of foreign rights a big mystery to
you? You have the feeling there’s money to be made with at,
and you’re just not sure how to go about it all? This month’s
speaker is one of the foremost experts in the field of foreign publishing
rights. He will share, in plain simple English, how to expand your
reach around the globe.
Benefits of Selling Foreign Rights
A Financial Asset
An Additional Revenue
Stream
What Do Foreign Publishers Look For?
Categories
Content
Format
The Process
Proactive Approach
Reactive Approach
You’ve Received Interest From a Foreign
Publisher - Now What?
How to Respond
Following Up
Evaluating an Offer
Typical Formula
Negotiating
Contracts
Key Elements
Foreign Rights Management
Monitoring Sales
Monitoring Royalties
Bob will generously be providing resource materials and time for
questions and answers.
About Bob Erdmann
Publishing consultant Bob Erdmann's distinguished
career spans four decades and includes all phases of book and magazine
publishing. More than half of his long tenure in the publishing
industry has been as consultant to literally hundreds of publishers
of every size and shape. His clients have ranged from small, one-book,
self-published authors to very large Fortune 500 companies. The
first half of his long life in publishing saw him in senior management,
executive capacities with well-respected high-profile publishing
companies such as Macmillan Publishing, Peteresen Publishing, Pfeiffer
& Company, and World Publications where his creative innovations
in all phases of publishing-marketing, distribution, foreign rights,
packaging, sales and more brought about countless successes.
In 1978 Bob decided to share his successful publishing
experience by opening his consultancy. For the next twenty-seven
years his clients, whether large or small, have been provided with
Bob's unique personal one-on-one attention, which in today's very
impersonal world is greatly appreciated (and admired) by all. As
a two-term president of the prestigious Publishers Marketing Association,
Bob played major roles in many of the successful programs that PMA
members enjoy today. He created PMA's Trade Distribution Program,
which has resulted in more than $25,000,000 in sales for its members.
He was also instrumental in guiding the organization onto the successful
track that its Publishing University at BookExpoAmerica enjoys today.
He has been an invited speaker at many publishing events throughout
the world, and is the author of countless articles in several respected
industry publications.
Bob’s highly successful Frankfurt/Foreign Rights
Program has been a source of significant revenue streams for his
clients. He has successfully negotiated more that than 2500 foreign
rights agreements on behalf of authors and publishers participating
in his Program.
Bob (a native Chicagoan) has been happily married
to Dottie (an upstate New Yorker), his college sweetheart, for forty-seven
years. They have raised five wonderful daughters-Kathy, Karen, Julie,
Jenny and Mary, and are the proud grandparents of six boys and four
girls. Bob & Dottie have lived most of their married lives in
California, with a brief stop in the Colorado Rockies. They currently
live in the Sierra Nevada foothills in California’s Mother
Lode country.
www.bob-erdmann.com
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June 24, 2006
Web Site WOW
About Jeniffer Thompson
Now that you have written your book, it's time to
make it a bestseller. Web site WOW will show you why a Web site
can be one of your most powerful marketing tools. This seminar will
get you off and running. Building a Web site doesn't have to be
painful.
We will teach you:
- Basics of Web design and marketing
- What you shouldn't do
- How to find the right Web design house
- How to ask the right questions.
- The hottest marketing tricks
- Feng shui concepts that will make your Web site shine
- Tricks of the trade that optimization experts don't want you
to know.
It's time for you have a Web site. Your portal to
bestseller status is just a click away!!
About Jeniffer Thompson
Jeniffer Thompson is president of Monkey C Media,
a full design house offering Web site services, screensavers, personalized
blogs, photography, company collateral packages, branding, copy
writing, copy editing and book cover design. Monkey C Media also
offers author template sites for $700. Mrs. Thompson is a freelance
lifestyle writer in the San Diego area; she has worked in the publishing
industry for more than 10 years and offers consulting services for
authors and free Web site analyses. Her latest book, Website WOW;
How to turn your Web site into your most powerful marketing tool
will be available in June, 2006. Visit Monkey C Media at www.monkeycmedia.com.
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July 29, 2006
The Down and Dirty on Distribution
Jennifer Redmond -- Guest Expert
If you've ever been perplexed by the distribution aspects of
publishing, or plan to enter that realm in the near future, this is the
meeting to attend. Jennifer Redmond of Sunbelt Distribution, a leading
book distributor in the Southwest, will give us the full story on
distribution. Topics include the following and more:
• What a distributor does
• The difference between a distributor and wholesaler
• How to find the right distributor
• What it costs to use a distributor
Jennifer will also be answering your questions on the subject, so this
will be your chance to find out exactly what you want to know about
distribution.
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Book Promotion for the Reluctant Marketer
Judy Cullins – Guest Expert
Do you love to write, but wish someone else would do the
promotion for you? Are you more of an introvert and don't want the
limelight of speaking? Are you reluctant because you simply don't know
how to market?
In this talk, you will learn easy techniques for no- or low-cost promotions you can do in your home office.
You will learn how to:
- Improve your email subject line and signature file to get your target market to take action.
- Use the Internet to promote online.
- Write and submit articles or fiction excerpts to submit to top web sites.
- Write sales copy … and know the difference between benefits and features.
Note: Judy will provide a valuable how-to handout for attendees.
About Judy Cullins
Judy Cullins has been doing book and internet
marketing coaching for 20 years. She works with small business people
and publishers who want to make a difference in people's lives, build
their credibility and clients, and make a consistent life-long income.
She's the author ten books including "Ten Non-Techie Ways to Market
your Book Online," "The Fast and Cheap Way to Explode Targeted Web
Traffic," and "How to Submit Articles to Web Sites Step-by-StepWrite".
She offers free help through her two monthly ezines, "The Book Coach
Says …" and "Business Tip of the Month" at www.bookcoaching.com.
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October 28, 2006
Behind the Printing Press - A guided tour of CPS Printing in Carlsbad
Doug Strickland — Guest Expert and Tour Guide
This will be a very special opportunity to see
the workings of a traditional press in person. We'll be guided through
the printing process and most likely see actual jobs in progress.
You'll be able to see:
- The difference between a sheet-fed and web press
- The various press options and how they work
- How colors are mixed and introduced to the process
- How jobs are handled through the stages of printing
Additionally, Doug will allow time for questions and answers as they relate to printing in general.
About Doug Strickland and CPS Printing
Doug Strickland has been in the printing industry
for nearly two decades and has worked in almost every facet of the
business. As a sales rep with CPS, Doug's job is not only to bring in
the work but to know everything about the operation so he can recommend
the best process for his clients. Doug's knowledge has been an intregal
part of CPS's success.
CPS Printing started in 1989 as Carlsbad Printing
Service — then a small shop featuring quick-print work and
duplicating services — and is now a state-of-the-art full-service
printing facility. CPS is ranked in the top five of all commercial
printers countywide in sales volume.
CPS’s 31,000 square-foot corporate
headquarters and printing facility features a unique computer tracking
system that traces every print project from its inception —
whether it’s a simple one-color job or a sophisticated six-color
die-cut assignment. CPS also features an electronic pre-press
department that allows for printing preparations via the Internet.
Attention to quality control and detail earned
CPS its ISO 9001 certification in June1998. This highly
prestigious certification was earned in nine months — the typical
period of review for ISO 9001 certification is two years.
For more info on CPS Printing's capabilities, visit www.cpsprinting.com.
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